La Riche Directions Hair Dye Colour Semi Permanent - Cerise - 88 ml / 30 oz

Cerise is a bold deep pink hair dye that blends raspberry, magenta, and fuchsia into one intensely saturated shade. It has cool berry undertones, making it vibrant without leaning orange or red.

Visible on: Level 6+ (truest to shade on Level 9–10)
Tone: Cool Berry Magenta
Vibe: 💗 Bold • Juicy • Glamorous

The creamy, conditioning formula is vegan, cruelty-free, ammonia-free, and peroxide-free, helping leave hair feeling soft while depositing rich, long-lasting color. All Directions shades are fully mixable, allowing you to create endless custom color combinations for truly unique looks.

For the brightest and most vibrant results, apply to pre-lightened or bleached hair. Darker shades may also add subtle tones or highlights to naturally darker hair.

Features

• Richly pigmented semi-permanent hair color
• Conditioning cream formula
• Vegan and cruelty-free
• Ammonia-free and peroxide-free
• Mixable shades for custom color creation
• Ideal for vivid, pastel, ombré, split dye, highlights, and creative color techniques
• Suitable for home or salon use
• Best results on pre-lightened or bleached hair