La Riche Directions Hair Dye Colour Semi Permanent - Ultra Violet - 88 ml / 30 oz

Ultra Violet is an intensely pigmented deep violet hair dye with cool blue undertones. Ultra Violet produces rich, luxurious color with dramatic depth.

Visible on: Level 6+ (brightest on Level 9–10)
Tone: Deep Blue Violet
Vibe: 👑 Bold • Luxurious • Mysterious

The creamy, conditioning formula is vegan, cruelty-free, ammonia-free, and peroxide-free, helping leave hair feeling soft while depositing rich, long-lasting color. All Directions shades are fully mixable, allowing you to create endless custom color combinations for truly unique looks.

For the brightest and most vibrant results, apply to pre-lightened or bleached hair. Darker shades may also add subtle tones or highlights to naturally darker hair.

Features

• Richly pigmented semi-permanent hair color
• Conditioning cream formula
• Vegan and cruelty-free
• Ammonia-free and peroxide-free
• Mixable shades for custom color creation
• Ideal for vivid, pastel, ombré, split dye, highlights, and creative color techniques
• Suitable for home or salon use
• Best results on pre-lightened or bleached hair