La Riche Directions Hair Dye Colour Semi Permanent - Rubine - 88 ml / 30 oz

Rubine is a vibrant ruby-inspired red hair dye infused with cool pink undertones. Rubine delivers bold color with exceptional depth and beautiful multidimensional shine.

Visible: Level 3+ (brightest on Level 9–10)
Tone: Cool Ruby Red
Vibe: 💎 Jewel-Toned • Bold • Glamorous

The creamy, conditioning formula is vegan, cruelty-free, ammonia-free, and peroxide-free, helping leave hair feeling soft while depositing rich, long-lasting color. All Directions shades are fully mixable, allowing you to create endless custom color combinations for truly unique looks.

For the brightest and most vibrant results, apply to pre-lightened or bleached hair. Darker shades may also add subtle tones or highlights to naturally darker hair.

Features

• Richly pigmented semi-permanent hair color
• Conditioning cream formula
• Vegan and cruelty-free
• Ammonia-free and peroxide-free
• Mixable shades for custom color creation
• Ideal for vivid, pastel, ombré, split dye, highlights, and creative color techniques
• Suitable for home or salon use
• Best results on pre-lightened or bleached hair