{"product_id":"la-riche-directions-hair-dye-colour-semi-permanent-plum-88-ml-30-oz-copy-copy-copy-copy","title":"La Riche Directions Hair Dye Colour Semi Permanent - Plum - 88 ml \/ 30 oz","description":"\u003cp data-start=\"865\" data-end=\"1009\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003ePlum is a luxurious deep purple\u003c\/strong\u003e hair dye with cool violet undertones. Plum creates a rich jewel-toned finish that feels elegant, dramatic, and full of dimension.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1011\" data-end=\"1136\"\u003e\u003cstrong data-start=\"1011\" data-end=\"1023\"\u003eVisible on:\u003c\/strong\u003e Level 4+ \u003cem data-start=\"1033\" data-end=\"1060\"\u003e(brightest on Level 9–10)\u003c\/em\u003e\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eTone:\u003c\/strong\u003e Deep Cool Purple\u003cbr data-start=\"1089\" data-end=\"1092\"\u003e\u003cstrong data-start=\"1092\" data-end=\"1101\"\u003eVibe:\u003c\/strong\u003e 💜 Dramatic • Sophisticated • Luxe\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-end=\"881\" data-start=\"591\"\u003eThe creamy, conditioning formula is \u003cstrong data-end=\"683\" data-start=\"627\"\u003evegan, cruelty-free, ammonia-free, and peroxide-free\u003c\/strong\u003e, helping leave hair feeling soft while depositing rich, long-lasting color. All Directions shades are fully mixable, allowing you to create endless custom color combinations for truly unique looks.\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1047\" data-start=\"883\"\u003eFor the brightest and most vibrant results, apply to pre-lightened or bleached hair. Darker shades may also add subtle tones or highlights to naturally darker hair.\u003c\/p\u003e\n\u003ch2 data-end=\"1061\" data-start=\"1049\" data-section-id=\"19zqy0x\"\u003eFeatures\u003c\/h2\u003e\n\u003cul data-end=\"1405\" data-start=\"1062\"\u003e\n\u003cli data-end=\"1106\" data-start=\"1062\" data-section-id=\"vwhyi2\"\u003eRichly pigmented semi-permanent hair color\u003c\/li\u003e\n\u003cli data-end=\"1135\" data-start=\"1107\" data-section-id=\"o9258t\"\u003eConditioning cream formula\u003c\/li\u003e\n\u003cli data-end=\"1160\" data-start=\"1136\" data-section-id=\"vlsdq9\"\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli data-end=\"1193\" data-start=\"1161\" data-section-id=\"14rc41f\"\u003eAmmonia-free and peroxide-free\u003c\/li\u003e\n\u003cli data-end=\"1236\" data-start=\"1194\" data-section-id=\"1fkzbka\"\u003eMixable shades for custom color creation\u003c\/li\u003e\n\u003cli data-end=\"1323\" data-start=\"1237\" data-section-id=\"14mkbrl\"\u003eIdeal for vivid, pastel, ombré, split dye, highlights, and creative color techniques\u003c\/li\u003e\n\u003cli data-end=\"1356\" data-start=\"1324\" data-section-id=\"imuzyk\"\u003eSuitable for home or salon use\u003c\/li\u003e\n\u003cli data-end=\"1405\" data-start=\"1357\" data-section-id=\"1hvk3m\"\u003eBest results on pre-lightened or bleached hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":45936039952486,"sku":null,"price":12.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/8540\/8870\/files\/Plum.jpg?v=1783984355","url":"https:\/\/mothermayhembeauty.com\/products\/la-riche-directions-hair-dye-colour-semi-permanent-plum-88-ml-30-oz-copy-copy-copy-copy","provider":"Mother Mayhem Beauty","version":"1.0","type":"link"}