{"product_id":"la-riche-directions-hair-dye-colour-semi-permanent-pastel-blue-88-ml-3-oz","title":"La Riche Directions Hair Dye Color Semi Permanent - Pastel Blue - 100 ml \/ 3 oz","description":"\u003cp\u003e\u003cstrong\u003ePastel Blue is a soft, airy pastel blue\u003c\/strong\u003e hair dye designed to create vibrant fantasy color with plenty of personality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVisible on:\u003c\/strong\u003e Level 9–10 *(brightest on Level 9–10)*\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTone:\u003c\/strong\u003e Pastel Blue\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVibe:\u003c\/strong\u003e 🩵 Soft • Dreamy • Fresh\u003c\/p\u003e\n\u003cp\u003eThe creamy, conditioning formula is \u003cstrong\u003evegan, cruelty-free, ammonia-free, and peroxide-free\u003c\/strong\u003e, helping leave hair feeling soft while depositing rich, vibrant color. All Directions shades are fully mixable, allowing you to create endless custom color combinations for truly unique looks.\u003c\/p\u003e\n\u003cp\u003eFor the brightest and most vibrant results, apply to pre-lightened or bleached hair. Darker shades may also add subtle tones or highlights to naturally darker hair.\u003c\/p\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRichly pigmented semi-permanent hair color\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eAmmonia-free and peroxide-free\u003c\/li\u003e\n\u003cli\u003eMixable shades for custom color creation\u003c\/li\u003e\n\u003cli\u003eIdeal for vivid, pastel, ombré, split dye, highlights, and creative color techniques\u003c\/li\u003e\n\u003cli\u003eSuitable for home or salon use\u003c\/li\u003e\n\u003cli\u003eBest results on pre-lightened or bleached hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":67624788000870,"sku":"5034843001837","price":12.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/8540\/8870\/files\/Pastel_blue.jpg?v=1783984355","url":"https:\/\/mothermayhembeauty.com\/products\/la-riche-directions-hair-dye-colour-semi-permanent-pastel-blue-88-ml-3-oz","provider":"Mother Mayhem Beauty","version":"1.0","type":"link"}