{"product_id":"la-riche-directions-hair-dye-colour-semi-permanent-atlantic-blue-88-ml-3-oz","title":"La Riche Directions Hair Dye Color Semi Permanent - Atlantic Blue - 100 ml \/ 3 oz","description":"\u003ch3\u003e\u003cspan\u003eAtlantic Blue\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAtlantic Blue is a rich, ocean-inspired blue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e hair dye with cool depth reminiscent of deep coastal water. Its saturated blue tone creates a bold, polished finish that feels both vibrant and sophisticated. On pre-lightened hair, Atlantic Blue produces a vivid ocean blue that works beautifully for full-head transformations, bold panels, ombré, and creative blue-toned color combinations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eVisible on:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Level 7+ \u003c\/span\u003e\u003cem\u003e\u003cspan\u003e(brightest on Level 9–10)\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTone:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Vivid Ocean Blue\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVibe:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🌊 Cool • Bold • Deep\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe creamy, conditioning formula is \u003cstrong\u003evegan, cruelty-free, ammonia-free, and peroxide-free\u003c\/strong\u003e, helping leave hair feeling soft while depositing rich, vibrant color. All Directions shades are fully mixable, allowing you to create endless custom color combinations for truly unique looks.\u003c\/p\u003e\n\u003cp\u003eFor the brightest and most vibrant results, apply to pre-lightened or bleached hair. Darker shades may also add subtle tones or highlights to naturally darker hair.\u003c\/p\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRichly pigmented semi-permanent hair color\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eAmmonia-free and peroxide-free\u003c\/li\u003e\n\u003cli\u003eMixable shades for custom color creation\u003c\/li\u003e\n\u003cli\u003eIdeal for vivid, pastel, ombré, split dye, highlights, and creative color techniques\u003c\/li\u003e\n\u003cli\u003eSuitable for home or salon use\u003c\/li\u003e\n\u003cli\u003eBest results on pre-lightened or bleached hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":67624787312742,"sku":"5034843001165","price":12.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/8540\/8870\/files\/Atlantic_blue.jpg?v=1783984355","url":"https:\/\/mothermayhembeauty.com\/products\/la-riche-directions-hair-dye-colour-semi-permanent-atlantic-blue-88-ml-3-oz","provider":"Mother Mayhem Beauty","version":"1.0","type":"link"}